Choi, Hyeonyoung; Ko, Eunju; Megehee, Carol M. - In: Journal of Business Research 67 (2014) 1, pp. 2911-2918
Using visual narrative art, this study looks into the images of cinema costumes and investigates how the fashion and styles in the movie reflect both the main characters' psychological changes and their identity-forming processes. This study analyzes the transformative effect of fashion (movie...