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~person:"Choi, Tsan-Ming"
~person:"Guido, Gianluigi"
~subject:"Advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Choi, Tsan-Ming
Guido, Gianluigi
Septianto, Felix
7
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3
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European journal of marketing : EJM
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Transportation research / E : an international journal
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ECONIS (ZBW)
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Optimal advertisement budget allocation and coordination in luxury fashion supply chains with multiple brand-tier products
Choi, Tsan-Ming
;
Liu, Na
- In:
Transportation research / E : an international journal
130
(
2019
),
pp. 95-107
Persistent link: https://www.econbiz.de/10012117854
Saved in:
2
Optimal advertising budget allocation in luxury fashion markets with social influences : a mean-variance analysis
Chiu, Chun-Hung
;
Choi, Tsan-Ming
;
Dai, Xin
;
Shen, Bin
; …
- In:
Production and operations management : the flagship …
27
(
2018
)
8
,
pp. 1611-1629
Persistent link: https://www.econbiz.de/10011969958
Saved in:
3
Luxury advertising and recognizable artworks : new insights on the "art infusion" effect
Peluso, Alessandro M.
;
Pino, Giovanni
;
Amatulli, Cesare
; …
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2192-2206
Persistent link: https://www.econbiz.de/10011773878
Saved in:
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