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~person:"Choi, Yung Kyun"
~person:"Skiera, Bernd"
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Internet marketing
42
Online-Marketing
42
Social Web
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Social web
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Advertising effects
11
Search engine
11
Suchmaschine
11
Werbewirkung
11
Advertising
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Consumer behaviour
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Konsumentenverhalten
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Auction theory
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Beziehungsmarketing
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Relationship marketing
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social media
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Choi, Yung Kyun
Skiera, Bernd
Kreutzer, Ralf T.
45
Tucker, Catherine
31
Goldfarb, Avi
30
Dwivedi, Yogesh Kumar
27
Wilbur, Kenneth C.
27
Chaffey, Dave
25
Fritz, Wolfgang
23
Law, Chun Hung Roberts
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Ghose, Anindya
21
Jerath, Kinshuk
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Whinston, Andrew B.
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Schwarz, Torsten
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Edelman, Benjamin
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Kollmann, Tobias
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Karjaluoto, Heikki
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Ozuem, Wilson
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Bergemann, Dirk
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Decarolis, Francesco
16
Okazaki, Shintaro
16
Pelsmacker, Patrick de
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Rita, Paulo
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Sayedi, Amin
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Schultz, Carsten D.
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Smith, Katherine Taken
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Wirtz, Bernd W.
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Harrigan, Paul
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Katona, Zsolt
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Stephen, Andrew T.
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Viswanathan, Siva
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Ahuja, Vandana
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Bigné Alcañiz, J. Enrique
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El-Gohary, Hatem
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Ko, Eunju
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Kumar, Subodha
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Loureiro, Sandra Maria Correia
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of advertising : the review of marketing communications
3
Improving decision making in real-time bidding
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Psychology & marketing
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Electronic commerce research and applications
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Interfaces : the INFORMS journal on the practice of operations research
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour : an international research review
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Journal of marketing
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Journal of marketing research
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Journal of retailing
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Kreditwirtschaftliche Vertriebsstrategien : [BSL Bankseminar Lüneburg ; 13. Norddeutscher Bankentag]
1
Leitfaden Online-Marketing ; [Bd. 1]
1
MIT sloan management review
1
Marketing : value creation or value destruction?
1
Schmalenbach business review : sbr
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
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ECONIS (ZBW)
42
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Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
-
2007
Persistent link: https://www.econbiz.de/10003551855
Saved in:
42
Suchmaschinenmarketing
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 283-294)
.
2007
Persistent link: https://www.econbiz.de/10003566412
Saved in:
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