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~person:"Chon, Kaye"
~person:"Dens, Nathalie"
~subject:"Delphi technique"
~subject:"Markenführung"
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Delphi technique
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Chon, Kaye
Dens, Nathalie
Kerr, Gayle
4
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Journal of electronic commerce research : JECR
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
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Future issues in sales,
marketing
, and revenue management in Greater China : what keeps you up at night?
Jones, David L.
;
Lee, Amy
;
Chon, Kaye
- In:
Journal of travel and tourism marketing
28
(
2011
)
5/6
,
pp. 598-614
Persistent link: https://www.econbiz.de/10009374109
Saved in:
2
Consumer responses to brands placed in YouTube movies : the effect
of
prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
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