//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chovancová, Miloslava"
~person:"Hwang, Yongjin"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"PC-game"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Online-Marketing
Computerspiel
5
Konsumentenverhalten
5
Video game
5
Game theory
3
Social Web
3
Social web
3
Spieltheorie
3
Advertising
2
Advertising effects
2
Brand image
2
Brand management
2
Esports
2
Markenführung
2
Markenimage
2
Werbewirkung
2
Werbung
2
aesthetics
2
developing countries
2
game dynamics
2
game mechanics
2
gamification
2
social media
2
Albania
1
Albanien
1
Brand congruity
1
Electronic word-of-mouth (eWOM)
1
Experiment
1
Explicit memory
1
Football
1
Fußball
1
Game genre
1
Game playing type
1
Implicit memory
1
In-game advertising
1
Kosovo
1
MDA framework
1
Online retailing
1
Online-Handel
1
Social needs
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Chovancová, Miloslava
Hwang, Yongjin
Sreejesh, S.
9
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
6
Dwyer, Brendan
6
Ghosh, Tathagata
5
Breuer, Markus
4
Buchanan-Oliver, Margo
4
Görlich, Daniel
4
Hernandez, Monica D.
4
Kim, Yongjae
4
Ponnet, Koen
4
Reijmersdal, Eva A. van
4
Seo, Yuri
4
Terlutter, Ralf
4
Vanwesenbeeck, Ini
4
Waiguny, Martin K. J.
4
Walrave, Michel
4
Bellman, Steven
3
Borowiecki, Karol Jan
3
Buijzen, Moniek
3
Drayer, Joris
3
Evans, Nathaniel J.
3
Gandhi, Ashvin
3
Giuliano, Paola
3
Guan, Eric
3
Kaimann, Daniel
3
Keefer, Quinn Andrew Wesley
3
Khosrowpour, Mehdi
3
Kim, Sang Jin
3
Ko, Yong Jae
3
Mai, Enping
3
McDonald, Chase
3
Ozuem, Wilson
3
Pagel, Michaela
3
Tasoff, Joshua
3
Yang, Jun
3
Badrinarayanan, Vishag A.
2
Barnes, Stuart
2
Barsky, Jonathan
2
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
2
International journal of electronic marketing and retailing : IJEMR
1
International journal of learning and change : IJLC
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impacts of social needs and game playing type on esports consumers' positive eWOM sharing : applying the FIRO theory
Ock, Deokkyung
;
Hwang, Yongjin
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 967-984
Persistent link: https://www.econbiz.de/10014430859
Saved in:
2
Effects of in-game brand congruity on esports consumers' implicit and explicit memory
Hwang, Yongjin
;
Watanabe, Nicholas Masafumi
;
Nagel, Mark S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10014232451
Saved in:
3
The association between gender and occupation in a gamified purchasing environment : perspective from Kosovo and Albania
Haziri, Fortesa
;
Pagria, Ina
;
Chovancová, Miloslava
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 215-231
Persistent link: https://www.econbiz.de/10012598409
Saved in:
4
Game experience as a moderator in gamified online purchasing settings
Haziri, Fortesa
;
Shabani, Lulzim
;
Chovancová, Miloslava
- In:
International journal of learning and change : IJLC
13
(
2021
)
4/5
,
pp. 399-418
Persistent link: https://www.econbiz.de/10012599084
Saved in:
5
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->