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~person:"Chovancová, Miloslava"
~person:"Walrave, Michel"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
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Consumer behaviour
Online-Marketing
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gamification
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Chovancová, Miloslava
Walrave, Michel
Sreejesh, S.
9
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
6
Dwyer, Brendan
6
Ghosh, Tathagata
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Breuer, Markus
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Buchanan-Oliver, Margo
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Görlich, Daniel
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Seo, Yuri
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4
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Bellman, Steven
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Buijzen, Moniek
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Drayer, Joris
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Evans, Nathaniel J.
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Gandhi, Ashvin
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Giuliano, Paola
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Guan, Eric
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Hwang, Yongjin
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Kaimann, Daniel
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Keefer, Quinn Andrew Wesley
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Khosrowpour, Mehdi
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Kim, Sang Jin
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Ko, Yong Jae
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Pagel, Michaela
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Yang, Jun
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Journal of consumer behaviour : an international research review
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of learning and change : IJLC
1
Journal of advertising : official publication of the American Academy of Advertising
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1
The association between gender and occupation in a gamified purchasing environment : perspective from Kosovo and Albania
Haziri, Fortesa
;
Pagria, Ina
;
Chovancová, Miloslava
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 215-231
Persistent link: https://www.econbiz.de/10012598409
Saved in:
2
Game experience as a moderator in gamified online purchasing settings
Haziri, Fortesa
;
Shabani, Lulzim
;
Chovancová, Miloslava
- In:
International journal of learning and change : IJLC
13
(
2021
)
4/5
,
pp. 399-418
Persistent link: https://www.econbiz.de/10012599084
Saved in:
3
Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10011685012
Saved in:
4
Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
Saved in:
5
Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
Saved in:
6
Young adolescents and advertising on social network games : a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011486859
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