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~person:"Christensen, Bent Jesper"
~person:"Gordon, Brett R."
~source:"econis"
~type_genre:"Konferenzschrift"
~type_genre:"Working Paper"
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Advertising planning
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Christensen, Bent Jesper
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Research paper series / Stanford Graduate School of Business
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Working paper series / Centre for Analytical Finance, University of Aarhus, Aarhus School of Business
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Advertising competition in presidential elections
Gordon, Brett R.
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Hartmann, Wesley R.
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2013
Persistent link: https://www.econbiz.de/10010211853
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Investment in advertising campaigns and search : identification and inference in marketing and dynamic programming models
Christensen, Bent Jesper
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contributor
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2005
Persistent link: https://www.econbiz.de/10003233695
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