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~person:"Christodoulides, George"
~person:"De Chernatony, Leslie"
~person:"Farsky, Mario"
~person:"Rahman, Zillur"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenimage"
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Brand image
48
Markenimage
48
Brand management
36
Markenführung
36
Consumer behaviour
23
Konsumentenverhalten
23
Brand
20
Markenartikel
20
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10
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8
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Aufsatz in Zeitschrift
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English
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Christodoulides, George
De Chernatony, Leslie
Farsky, Mario
Rahman, Zillur
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
27
Phau, Ian
25
Bang, Nguyen
24
Guzman, Francisco
22
Han, Heesup
22
Foroudi, Pantea
19
Japutra, Arnold
19
Romaniuk, Jenni
19
Gierl, Heribert
18
Keller, Kevin Lane
18
Fetscherin, Marc
17
Sarkar, Abhigyan
17
Veloutsou, Cleopatra
17
Ekinci, Yuksel
16
Khan, Imran
16
King, Ceridwyn
16
Gil Saura, Irene
15
Paul, Justin
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
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14
Kumar, Vikas
14
Pelsmacker, Patrick de
14
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14
Ko, Eunju
13
Merrilees, Bill
13
Pike, Steven
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Das, Gopal
12
Giraldi, Janaina de Moura Engracia
12
Jang, Soocheong
12
Liu, Chih-Hsing
12
Park, Jungkun
12
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12
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The journal of product & brand management
6
Journal of business research : JBR
5
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
The international journal of bank marketing : IJBM
3
International marketing review
2
Journal of advertising research
2
Marketing intelligence & planning
2
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2
Cornell hospitality quarterly : CQ
1
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1
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1
International business review : the official journal of the European International Business Academy
1
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1
International journal of contemporary hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
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International review on public and non-profit marketing
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Journal of business economics and management
1
Journal of euromarketing
1
Journal of internet commerce
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
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Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Schmalenbach business review : sbr
1
The journal of consumer marketing
1
The marketing review
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
48
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48
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1
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
2
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
3
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
4
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
5
Development and validation of a scale for measuring city image
Acharya, Alok
;
Rahman, Zillur
- In:
International journal of business excellence : IJBEX
25
(
2021
)
3
,
pp. 345-369
Persistent link: https://www.econbiz.de/10012798370
Saved in:
6
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
7
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
8
Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi
;
Christodoulides, George
; …
- In:
International business review : the official journal of …
28
(
2019
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
Saved in:
9
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
10
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
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