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~person:"Christodoulides, George"
~person:"De Chernatony, Leslie"
~person:"Farsky, Mario"
~subject:"Advertising"
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Christodoulides, George
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
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1991
Persistent link: https://www.econbiz.de/10000131920
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The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
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