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~person:"Christodoulides, George"
~person:"Veloutsou, Cleopatra"
~subject:"Markenführung"
~subject:"Social web"
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Search: subject:"branding"
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Markenführung
Social web
Brand management
50
Consumer behaviour
28
Konsumentenverhalten
28
Brand image
25
Markenimage
25
Brand
20
Markenartikel
20
Beziehungsmarketing
17
Relationship marketing
17
Social Web
13
Internet marketing
8
Online-Marketing
8
B-to-B-Marketing
7
Business-to-business marketing
7
Brand equity
5
Luxury goods
5
Luxusgüter
5
Bibliometrics
4
Bibliometrie
4
Brand communities
4
Brand identity
4
Brand relationships
4
Lieferantenmanagement
4
Marketing management
4
Marketingmanagement
4
Supplier relationship management
4
USA
4
United States
4
Brand engagement
3
Branding
3
Brands
3
Consumer engagement
3
Customer satisfaction
3
Großbritannien
3
Kundenzufriedenheit
3
Marketing
3
Measurement
3
Messung
3
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43
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6
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44
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44
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3
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3
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2
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2
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1
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Language
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English
49
Author
All
Christodoulides, George
Veloutsou, Cleopatra
Burmann, Christoph
116
Esch, Franz-Rudolf
106
Baumgarth, Carsten
77
Melewar, T. C.
72
Keller, Kevin Lane
56
Balmer, John M. T.
46
Huber, Frank
42
Ahlert, Dieter
41
De Chernatony, Leslie
41
Meffert, Heribert
41
Bang, Nguyen
38
Bruhn, Manfred
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
36
Merrilees, Bill
35
Foroudi, Pantea
33
Fournier, Susan
33
Bauer, Hans H.
32
Uggla, Henrik
32
Wiedmann, Klaus-Peter
31
Ind, Nicholas
29
Schmidt, Holger J.
29
Romaniuk, Jenni
28
Sattler, Henrik
28
Gupta, Suraksha
27
Guzman, Francisco
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Han, Heesup
25
Kernstock, Joachim
25
Schroeder, Jonathan E.
25
Tomczak, Torsten
25
Völckner, Franziska
25
Diamantopoulos, Adamantios
24
Iglesias, Oriol
24
Park, C. Whan
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
24
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Published in...
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Journal of business research : JBR
12
Industrial marketing management : the international journal for industrial and high-tech firms
8
The journal of product & brand management
8
Journal of strategic marketing
2
Marketing theory
2
Psychology & marketing
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Athens journal of business & economics : AJBE
1
Engaging consumers through branded entertainment and convergent media
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of Product & Brand Management
1
Journal of Product and Brand Management Ser.
1
Journal of advertising research
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The Routledge companion to contemporary brand management
1
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ECONIS (ZBW)
49
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1
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10
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49
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date (oldest first)
1
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
2
Luxury
branding
in B2B
Pedeliento, Giuseppe
;
Leek, Sheena
;
Christodoulides, George
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10014553250
Saved in:
3
Guest editorial: contemporary Issues in luxury marketing and
branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
Saved in:
4
Negative online brand engagement : conceptualisation, scale development and validation
Dong, Xinyu
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 787-814
Persistent link: https://www.econbiz.de/10015062965
Saved in:
5
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
6
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
7
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
8
Mapping brand community research from 2001 to 2021 : assessing the field's stage of development and a research agenda
Veloutsou, Cleopatra
;
Liao, Junyun
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 431-454
Persistent link: https://www.econbiz.de/10014290734
Saved in:
9
Guest editorial : a roadmap and future research agenda for luxury marketing and
branding
research
Christodoulides, George
;
Wiedmann, Klaus-Peter
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 341-350
Persistent link: https://www.econbiz.de/10013164335
Saved in:
10
Special issue: luxury marketing and
branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
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