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~person:"Christodoulides, George"
~subject:"Marketingmanagement"
~subject:"Social web"
~subject:"USA"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
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