Mason, Nicholas; Brown, Matt; Mason, Kevin; Narcum, John - In: Cogent Business & Management 8 (2021) 1, pp. 1-14
behaviors for consumer decision-making have changed since the COVID-19 pandemic started. A Wilcoxon signed-rank test was used to … increased usage of social media as a tool for consumer decision-making. With the global reach of the COVID-19 pandemic, the … implications of a growing prominence of social media in consumer-decision making are likely relevant to most nations …