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~person:"Chukwuka, Blessing"
~subject:"Hotellerie"
~subject:"Marketing"
~type_genre:"Book section"
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Brand management during a crisis : lessons for indigenous hospitality organisations in Africa
Adisa, Isaiah
;
Ibelegbu, Oserere
;
Chukwuka, Blessing
- In:
Marketing Communications and Brand Development in …
,
(pp. 131-155)
.
2022
Persistent link: https://www.econbiz.de/10013280193
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