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~person:"Chun, Eunha"
~subject:"Event-Marketing"
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Event-Marketing
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Event marketing
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Chun, Eunha
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha
;
Ko, Jane
;
Lee, Jieun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
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