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~person:"Chun, HaeEun Helen"
~person:"Fernandes, Juliana"
~person:"Kupp, Martin"
~subject:"USA"
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Chun, HaeEun Helen
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Is your product really green? : a content analysis to reassess green advertising
Segev, Sigal
;
Fernandes, Juliana
;
Hong, Cheng
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011453877
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Reversing the green backlash in services : credible competitors help large companies go green
Chun, HaeEun Helen
;
Giebelhausen, Michael
- In:
Journal of service management
23
(
2012
)
3
,
pp. 400-415
Persistent link: https://www.econbiz.de/10009619142
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