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~person:"Chun, HaeEun Helen"
~person:"Leonidou, Constantinos N."
~subject:"Environmental marketing"
~subject:"Nachhaltige Entwicklung"
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Environmental marketing
Nachhaltige Entwicklung
Green marketing
9
Öko-Marketing
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Environmental management
3
Umweltmanagement
3
Advertising
2
Consumer behaviour
2
International marketing
2
Internationales Marketing
2
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Marketing management
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Marketingmanagement
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Resource-based view
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Ressourcenorientierter Ansatz
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1988-2007
1
Advertising effects
1
Attribution theory
1
Bibliometrics
1
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Corporate Social Responsibility
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Cyprus
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Environmental claims
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Chun, HaeEun Helen
Leonidou, Constantinos N.
Bang Nguyen Viet
4
D'Souza, Clare M.
3
Han, Heesup
3
Polonsky, Michael J.
3
Zhang, ZhongXiang
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Agrawal, Rajat
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Khan Md. Raziuddin Taufique
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business ethics : JOBE
1
Journal of service management
1
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ECONIS (ZBW)
3
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Gray shades of green : causes and consequences of green skepticism
Leonidou, Constantinos N.
;
Skarmeas, Dionysis
- In:
Journal of business ethics : JOBE
144
(
2017
)
2
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011757338
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2
Assessing the greenness of environmental advertising claims made by multinational industrial firms
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 671-684
Persistent link: https://www.econbiz.de/10010386431
Saved in:
3
Reversing the green backlash in services : credible competitors help large companies go green
Chun, HaeEun Helen
;
Giebelhausen, Michael
- In:
Journal of service management
23
(
2012
)
3
,
pp. 400-415
Persistent link: https://www.econbiz.de/10009619142
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