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~person:"Cian, Luca"
~person:"Kövecses, Zoltán"
~subject:"marketing communication"
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On the psychology of scarcity : when reminders of resource scarcity promote selfish (and generous) behior
Cian, Luca
;
Krishna, Aradhna
;
Schwarz, Norbert
- In:
Journal of consumer research : JCR ; an …
42
(
2015
)
4
,
pp. 632-651
Persistent link: https://www.econbiz.de/10011553159
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