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~person:"Cinici, Maria Cristina"
~person:"Crowther, David"
~person:"Danesi, Marcel"
~person:"Evans, Malcolm"
~person:"Petras, André"
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Cinici, Maria Cristina
Crowther, David
Danesi, Marcel
Evans, Malcolm
Petras, André
Liu, Kecheng
12
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ECONIS (ZBW)
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1
Empirical research on semiotics and visual rhetoric
Danesi, Marcel
(
ed.
)
-
2018
"This book sheds light on these images and signs and how the disciplines of semiotics and visual rhetoric can help us decode them in specific ways or else how we can better understand the world in which we live"--
Persistent link: https://www.econbiz.de/10012393428
Saved in:
2
A social critique of corporate reporting : a semiotic analysis of corporate financial and environmental reporting
Crowther, David
-
2018
Persistent link: https://www.econbiz.de/10011780019
Saved in:
3
In search of strategy meanings : semiotics and applications
Cinici, Maria Cristina
- In:
Research methods for strategic management
,
(pp. 169-200)
.
2016
Persistent link: https://www.econbiz.de/10011529082
Saved in:
4
Semiotic methods and the meaning of strategy in firm annual reports
Cinici, Maria Cristina
;
Dunbar, Roger L.
- In:
Handbook of research on competitive strategy
,
(pp. 397-414)
.
2012
Persistent link: https://www.econbiz.de/10009566491
Saved in:
5
A social critique of corporate reporting : semiotics and web-based integrated reporting
Crowther, David
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009633989
Saved in:
6
Spender-Profile nach Werteorientierungen mit dem Semiometrie-Modell
Petras, André
- In:
Fundraising im Non-Profit-Sektor : Marktbearbeitung von …
,
(pp. 78-87)
.
2010
Persistent link: https://www.econbiz.de/10003984817
Saved in:
7
Decoding competitive propositions : a semiotic alternative to traditional advertising research
Harvey, Michael G.
;
Evans, Malcolm
-
2009
Persistent link: https://www.econbiz.de/10003793854
Saved in:
8
Culture, communications and business : the power of advanced semiotics
Maggio-Muller, Katja
;
Evans, Malcolm
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003693171
Saved in:
9
Wie die Marke zur Zielgruppe kommt : optimale Kundenansprache mit Semiometrie
Petras, André
;
Bazil, Vazrik
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003516930
Saved in:
10
Psychografische Zielgruppenanalysen mit Semiometrie
Domke, Uwe
;
Petras, André
- In:
Handbuch Kommunikationsmanagement
,
(pp. 71-81)
.
2005
Persistent link: https://www.econbiz.de/10003314866
Saved in:
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