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~person:"Claassen, Wilma"
~person:"Reijmersdal, Eva A. van"
~person:"Smit, Edith"
~subject:"Niederlande"
~type:"article"
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Niederlande
Fernsehwerbung
7
Television advertising
7
Advertising effects
5
Werbewirkung
5
Product Placement
4
Product placement
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Consumer behaviour
3
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Celebrity endorsement
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Psychology of advertising
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brand placement
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endorsements
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involvement
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Claassen, Wilma
Reijmersdal, Eva A. van
Smit, Edith
Bijmolt, Tammo H. A.
2
Klapper, Daniel
2
Allan, David
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Neijens, Peter C.
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Park, Sangchul
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Pedersen, Paul M.
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Potter, Robert F.
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Schweidel, David A.
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Smit, Edith G.
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Smith, Michael D.
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International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
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ECONIS (ZBW)
2
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Today's practice of brand placement and the industry behind it
Smit, Edith
;
Reijmersdal, Eva A. van
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 761-782
Persistent link: https://www.econbiz.de/10003916056
Saved in:
2
Children's understanding of TV advertising : effects of age, gender, and parental influence
Bijmolt, Tammo H. A.
;
Claassen, Wilma
;
Brus, Britta
- In:
Journal of consumer policy : consumer issues in law, …
21
(
1998
)
2
,
pp. 171-194
Persistent link: https://www.econbiz.de/10001351656
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