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~person:"Clark, Lilian"
~person:"López Coronado, Miguel"
~subject:"Marketingmanagement"
~type_genre:"Book section"
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Innovations in SMEs and conducting e-business : technologies, trends and solutions
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Analysis of the variables which determine a good e-marketing strategy : the techniques most used during times of crisis
Sainz de Abajo, Beatriz
;
Torre Díez, Isabel de la
; …
- In:
Innovations in SMEs and conducting e-business : …
,
(pp. 152-168)
.
2011
Persistent link: https://www.econbiz.de/10009405598
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