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~person:"Clarke, John"
~person:"Ritchie, Robin"
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Search: person:"Viswanathan, Madhubalan"
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Subsistence economy
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Clarke, John
Ritchie, Robin
Viswanathan, Madhu
76
Viswanathan, Madhubalan
29
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12
Childers, Terry L.
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Sridharan, Srinivas
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Venugopal, Srinivas
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of business research : JBR
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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1
Marketing interactions in subsistence marketplaces : a bottom-up approach to designing public policy
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Ritchie, Robin
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10009679234
Saved in:
2
Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy
Viswanathan, Madhubalan
;
Sridharan, Srinivas
;
Ritchie, Robin
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10010045137
Saved in:
3
Sustainable product and market development for subsistence marketplaces : creating educational initiatives in radical different contexts
Viswanathan, Madhu
;
Yassine, Ali
;
Clarke, John
- In:
The journal of product innovation management : an …
28
(
2011
)
4
,
pp. 558-569
Persistent link: https://www.econbiz.de/10009160911
Saved in:
4
Understanding consumption and entrepreneurship in subsistence marketplaces
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Ritchie, Robin
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10003982089
Saved in:
5
Designing marketplace literacy education in resource-constrained contexts : implications for public policy and marketing
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Gau, Roland
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
1
,
pp. 85-94
Persistent link: https://www.econbiz.de/10003875236
Saved in:
6
Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing
Viswanathan, Madhubalan
;
Sridharan, Srinivas
;
Gau, Roland
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
1
,
pp. 85-94
Persistent link: https://www.econbiz.de/10008241037
Saved in:
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