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~person:"Clarke, Theresa B."
~person:"Porcu, Lucia"
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Marketing management
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Clarke, Theresa B.
Porcu, Lucia
Butkouskaya, Vera
6
Barrio-García, Salvador del
5
Kitchen, Philip J.
5
Llonch-Andreu, Joan
4
Šerić, Maja
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Alarcón-del-Amo, María-del-Carmen
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Alcántara-Pilar, Juan Miguel
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Alevizou, Panayiota J.
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Crespo-Almendros, Esmeralda
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De Saint Pol, Thibaut
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Gil Saura, Irene
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Kerr, Gayle
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Kliatchko, Jerry
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Luxton, Sandra
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Mikulić, Josip
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Oyner, Olga
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Panigyrakis, George
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Robinson, Helen R.
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Schultz, Don E.
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Sorooshian, Shahryar
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Vernuccio, Maria
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Vollero, Agostino
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Žabkar, Vesna
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International journal of advertising : the quarterly review of marketing communications
2
European journal of marketing : EJM
1
International journal of hospitality management
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Journal of business research : JBR
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Traditional and emerging integrated marketing communication touchpoints used in Effie Award-winning promotional campaigns
Zwerin, Amanda
;
Clarke, Theresa B.
;
Clarke, Irvine
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10012179116
Saved in:
2
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
Saved in:
3
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
Saved in:
4
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (
IMC
)?
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011687906
Saved in:
5
Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide
IMC
scale
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
Saved in:
6
Discovering prominent themes in integrated marketing communication research from 1991 to 2012 : a co-word analytic approach
Muñoz-Leiva, Francisco
;
Porcu, Lucia
;
Barrio-García, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 678-701
Persistent link: https://www.econbiz.de/10011547711
Saved in:
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