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~person:"Clement, Michel"
~person:"Koukova, Nevena T."
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Digital goods
9
Digitale Güter
9
Bundling strategy
3
Consumer behaviour
3
E-commerce
3
Electronic Commerce
3
Konsumentenverhalten
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Clement, Michel
Koukova, Nevena T.
Peitz, Martin
28
Waelbroeck, Patrick
17
Waldfogel, Joel
13
Belleflamme, Paul
12
Smith, Michael D.
12
Telang, Rahul
11
Clement, Reiner
9
Hess, Thomas
9
Aguiar, Luis
8
Brynjolfsson, Erik
8
Danaher, Brett
8
Schreiber, Dirk
8
Peukert, Christian
7
Stehn, Jürgen
7
Baye, Michael R.
6
Cui, Wei
6
Martens, Bertin
6
Stahl, Florian
6
Stock, Wolfgang G.
6
Xing, Yuqing
6
Anding, Markus
5
Budzinski, Oliver
5
Correa, Carlos María
5
Fox, William F.
5
Goldfarb, Avi
5
Lahiri, Atanu
5
Leifer, Larry
5
Lewrick, Michael
5
Meyer-Lucht, Robin
5
Picard, Pierre M.
5
Regner, Tobias
5
Sorensen, Alan T.
5
Towse, Ruth
5
Wunsch-Vincent, Sacha
5
Agrawal, David R.
4
Albuquerque, Paulo
4
Alpar, Paul
4
Benlian, Alexander
4
Bergemann, Dirk
4
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E-commerce and the digital economy
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Strategische Optionen in der Medienkrise : Print, Fernsehen, neue Medien
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ECONIS (ZBW)
9
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1
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
2
When consumers can return digital products : influence of firm- and consumer-induced communication on the returns and profitability of news articles
Schulz, Petra
;
Shehu, Edlira
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 454-470
Persistent link: https://www.econbiz.de/10012134268
Saved in:
3
Multiformat digital products : how design attributes interact with usage situations to determine choice
Koukova, Nevena T.
;
Kannan, P. K.
;
Kirmani, Amna
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10009507238
Saved in:
4
Einfluss neuer Technologien auf Angebot und Nachfrage im belletristischen Buchmarkt
Prostka, Tim
;
Clement, Michel
;
Blömeke, Eva
;
Sambeth, Frank
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
63
(
2011
)
7
,
pp. 714-744
Persistent link: https://www.econbiz.de/10009373385
Saved in:
5
Product form bundling : implications for marketing digital products
Koukova, Nevena T.
;
Kannan, P. K.
;
Ratchford, Brian Thomas
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003744314
Saved in:
6
Die Theorie des geplanten Verhaltens zur Ermittlung von Konsumentenpräferenzen bei Medieninnovationen
Papies, Dominik
;
Clement, Michel
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
4
(
2007
),
pp. 80-92
Persistent link: https://www.econbiz.de/10003488512
Saved in:
7
Bundling and unbundling of electronic content
Koukova, Nevena T.
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
E-commerce and the digital economy
,
(pp. 112-129)
.
2006
Persistent link: https://www.econbiz.de/10003427314
Saved in:
8
Marketing of digital products
Koukova, Nevena T.
-
2005
Persistent link: https://www.econbiz.de/10003952925
Saved in:
9
Die neuen Business-Modelle der Raubkopierer - Strategien gegen Piraten in der Medienindustrie
Clement, Michel
- In:
Strategische Optionen in der Medienkrise : Print, …
,
(pp. 129-143)
.
2004
Persistent link: https://www.econbiz.de/10002444751
Saved in:
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