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~person:"Cleveland, Mark"
~subject:"Corporate culture"
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Corporate culture
Consumer behaviour
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National culture
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Cultural identity
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Globalisierung
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Globalization
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Cleveland, Mark
Tarba, Shlomo Yedidia
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Journal of business research : JBR
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ECONIS (ZBW)
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Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
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2
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
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