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~person:"Cliquet, Gérard"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Sammlung"
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Relationship marketing
Einzelhandel
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Retail trade
5
Franchising
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Betriebliche Standortwahl
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Betriebsform
1
Beziehungsmarketing
1
Business network
1
Clothing retail chains
1
Conjoint analysis
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Conjoint-Analyse
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Consumer behaviour
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Customer perception
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Dienstleistungsqualität
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Emerging economies
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Erfolgsfaktor
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Firm location choice
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Handelskette
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Independent retail stores
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Innovation management
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Innovationsmanagement
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International market entry
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Internationaler Markteintritt
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Konsumentenverhalten
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Lieferkette
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Preismanagement
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Pricing strategy
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Qualitative approach
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Retail chain
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Retail format
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Retail location
1
Retail network strategic management
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Retail price
1
Schwellenländer
1
Service quality
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Store location
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Strategisches Management
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Cliquet, Gérard
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Networks in International Business : Managing Cooperatives, Franchises and Alliances
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ECONIS (ZBW)
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Franchise vs. independent retail and service stores : customer perceptions
Le Bot, Corentin
;
Perrigot, Rozenn
;
Cliquet, Gérard
- In:
Networks in International Business : Managing …
,
(pp. 171-200)
.
2023
Persistent link: https://www.econbiz.de/10013539428
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