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~person:"Coates, Dennis"
~person:"Davies, Fiona"
~person:"Drengner, Jan"
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Coates, Dennis
Davies, Fiona
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Economic inquiry : journal of the Western Economic Association International
1
International journal of sport finance
1
International journal of sports marketing & sponsorship
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Stand und Perspektiven der Eventforschung
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ECONIS (ZBW)
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Reference-dependent preferences, loss aversion, and live game attendance
Coates, Dennis
;
Humphreys, Brad R.
;
Zhou, Li
- In:
Economic inquiry : journal of the Western Economic …
52
(
2014
)
3
,
pp. 959-973
Persistent link: https://www.econbiz.de/10010468375
Saved in:
2
The dark side of sponsoring and ambushing mega sport events : is successful communication hampered by too many, too similar, and too ambiguous stimuli?
Sachse, Manuela
;
Drengner, Jan
- In:
Stand und Perspektiven der Eventforschung
,
(pp. 37-58)
.
2010
Persistent link: https://www.econbiz.de/10008654337
Saved in:
3
NASCAR as a public good
Coates, Dennis
;
Gearhart, David
- In:
International journal of sport finance
3
(
2008
)
1
,
pp. 42-57
Persistent link: https://www.econbiz.de/10003735774
Saved in:
4
Selection of leveraging strategies by national Olympic sponsors : a proposed model
Davies, Fiona
;
Tsiantas, Georgios
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
4
,
pp. 271-289
Persistent link: https://www.econbiz.de/10003761152
Saved in:
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