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~person:"Coelho, Arnaldo"
~type_genre:"Aufsatz im Buch"
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Quantitative modelling in marketing and management
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ECONIS (ZBW)
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The application of NN to management problems
Coelho, Arnaldo
;
Moutinho, Luiz
;
Silva, Maria Manuela Santos
- In:
Quantitative modelling in marketing and management
,
(pp. 151-222)
.
2013
Persistent link: https://www.econbiz.de/10009681201
Saved in:
2
Artificial neural
networks
and structural equation modelling : an empirical comparison to evaluate business customer loyalty
Coelho, Arnaldo
;
Moutinho, Luiz
;
Hutcheson, Graeme D.
; …
- In:
Quantitative modelling in marketing and management
,
(pp. 117-149)
.
2013
Persistent link: https://www.econbiz.de/10009681202
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