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~person:"Coffey, Amy Jo"
~subject:"Fernsehwerbung"
~subject:"Zielgruppe"
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Coffey, Amy Jo
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JMM : the international journal on media management
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ECONIS (ZBW)
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The case for audience isolation : language and culture as predictors of advertiser investment
Coffey, Amy Jo
- In:
JMM : the international journal on media management
10
(
2008
)
2
,
pp. 81-90
Persistent link: https://www.econbiz.de/10003720725
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