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~person:"Cohen, Justin"
~person:"Garella, Paolo G."
~person:"Ilicic, Jasmina"
~subject:"Werbung"
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Cohen, Justin
Garella, Paolo G.
Ilicic, Jasmina
Faulkner, Margaret
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Nguyen, Cathy
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Aust, Gerhard
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Baek, Tae Hyun
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Bang, Hye Jin
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International journal of market research : JMRS ; the journal of the Market Research Society
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
2
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
3
Celebrity co-branding partners as irrelevant brand information in advertisements
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 941-947
Persistent link: https://www.econbiz.de/10009756852
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