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~person:"Cohen, Justin"
~person:"Lee, Eun Mi"
~subject:"Werbewirkung"
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Search: subject_exact:"Cause-related marketing"
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Werbewirkung
Cause-related marketing
5
Cause-Related Marketing
4
Advertising
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Advertising effects
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Consumer behaviour
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Konsumentenverhalten
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Werbung
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Altruistic motives
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Beziehungsmarketing
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Brand
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Brand image
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Brand management
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Internet marketing
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Markenartikel
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Markenführung
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Marketing cooperation
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Marketing management
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Online-Marketing
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advertising effectiveness
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Cohen, Justin
Lee, Eun Mi
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Lauper, Patricia
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Cheng, Zhao-Hong
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Das, Neel
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Jublee, Daniel Inbaraj
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Cheong, Yunjae
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Green advertising and the reluctant consumer
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
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2
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
Saved in:
3
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
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