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~person:"Cohen, Justin"
~subject:"Brand management"
~subject:"Market research"
~subject:"Social Web"
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Brand management
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Cohen, Justin
Pelsmacker, Patrick de
18
Dens, Nathalie
16
Esch, Franz-Rudolf
11
Bauer, Hans H.
9
Huber, Frank
9
Gierl, Heribert
8
Chen, Huan
7
Romaniuk, Jenni
7
Septianto, Felix
7
Dwivedi, Yogesh Kumar
6
Erfgen, Carsten
6
Hayes, Jameson L.
6
Pauwels, Koen
6
Sreejesh, S.
6
Srivastava, R. K.
6
Torres, Ivonne M.
6
Vashisht, Devika
6
Arora, Taanika
5
Bang Nguyen Viet
5
Brunner, Christian Boris
5
Buijzen, Moniek
5
Fogel, Joshua
5
Kerr, Gayle
5
Knoll, Johannes
5
Ko, Eunju
5
Matthes, Jörg
5
Meyer, Frederik
5
Poels, Karolien
5
Terlutter, Ralf
5
Verhellen, Yann
5
Zúñiga, Miguel Ángel
5
Arora, Nilesh
4
Baxter, Stacey M.
4
Bellman, Steven
4
Burmann, Christoph
4
Choi, Yung Kyun
4
Dodoo, Naa Amponsah
4
Faulkner, Margaret
4
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer marketing
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
2
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
3
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
4
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
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