//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Cole, Catherine A."
~person:"Laurent, Gilles"
~subject:"Consumer behaviour"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Elderly people"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Werbung
Elderly people
11
Ältere Menschen
11
Konsumentenverhalten
10
Brand
6
Markenartikel
6
Aging population
2
Alternde Bevölkerung
2
Decision
2
Entscheidung
2
USA
2
United States
2
Advertising
1
Advertising effects
1
Advertising planning
1
Brand awareness set
1
Brand image
1
Brand management
1
Brand recall
1
Brand recognition
1
Cognition
1
Cognitive decline
1
Consumer age
1
Intelligence
1
Intelligenz
1
Kognition
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
New product development
1
Produktentwicklung
1
Social psychology
1
Sozialpsychologie
1
Werbeplanung
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
10
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz im Buch
5
Aufsatz in Zeitschrift
5
Book section
5
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
11
Author
All
Cole, Catherine A.
Laurent, Gilles
Moschis, George P.
14
Yoon, Carolyn
11
Heiss, Florian
9
Kohlbacher, Florian
9
Guido, Gianluigi
7
McFadden, Daniel
7
Winter, Joachim
7
Landschulze, Sebastian
6
Amatulli, Cesare
5
Borella, Margherita
5
Drolet, Aimee
5
Helm, Roland
5
Hurd, Michael D.
5
Shigeoka, Hitoshi
5
Commault, Jeanne
4
De Nardi, Mariacristina
4
Herstatt, Cornelius
4
Hurst, Erik
4
Kling, Jeffrey R.
4
Mathur, Anil
4
Mullainathan, Sendhil
4
Pettigrew, Simone
4
Shafir, Eldar
4
Sudbury-Riley, Lynn
4
Auer-Srnka, Katharina J.
3
Beatty, Timothy K. M.
3
Beznoska, Martin
3
Blow, Laura
3
Blundell, Richard W.
3
Burns, Amy
3
Crossley, Thomas F.
3
Drolet, Aimee Leigh
3
Fisher, Jonathan
3
Fon Sim Ong
3
Frank, Richard G.
3
Gittenberger, Ernst
3
Griessmair, Michele
3
Guillemot, Samuel
3
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Marketing letters : a journal of research in marketing
2
The aging consumer : perspectives from psychology and economics
2
The aging consumer : perspectives from psychology and marketing
2
Handbook of consumer psychology
1
Journal of marketing
1
Les cahiers de recherche / HEC Paris
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Impact of age on brand choice
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 163-181)
.
2021
Persistent link: https://www.econbiz.de/10012298599
Saved in:
2
Comprehension of and vulnerability to persuasive marketing communications among older consumers
Bonifield, Carolyn M.
;
Cole, Catherine A.
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 182-199)
.
2021
Persistent link: https://www.econbiz.de/10012298604
Saved in:
3
Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
Saved in:
4
Comprehension of marketing communications among older consumers
Bonifield, Carolyn M.
;
Cole, Catherine A.
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 175-189)
.
2010
Persistent link: https://www.econbiz.de/10003996989
Saved in:
5
Impact of age on brand choice
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 191-208)
.
2010
Persistent link: https://www.econbiz.de/10003996993
Saved in:
6
Why do older consumers buy older brands? : the role of attachment and declining innovativeness
Lambert-Pandraud, Raphae͏̈lle
;
Laurent, Gilles
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 104-121
Persistent link: https://www.econbiz.de/10009237708
Saved in:
7
Consumer decision making and aging : current knowledge and future directions
Yoon, Carolyn
;
Cole, Catherine A.
;
Lee, Michelle P.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
1
,
pp. 2-16
Persistent link: https://www.econbiz.de/10003825280
Saved in:
8
An integration of perspectives on aging and consumer decision making
Cole, Catherine A.
;
Lee, Michelle P.
;
Yoon, Carolyn
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
1
,
pp. 35-37
Persistent link: https://www.econbiz.de/10003825306
Saved in:
9
Decision making and brand choice by older consumers
Cole, Catherine
;
Laurent, Gilles
;
Drolet, Aimee
;
Ebert, Jane
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
Saved in:
10
Aging and consumer behavior
Yoon, Carolyn
;
Cole, Catherine A.
- In:
Handbook of consumer psychology
,
(pp. 247-270)
.
2008
Persistent link: https://www.econbiz.de/10003716193
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->