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~person:"Coletti, Paolo"
~subject:"B2C"
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Warum sich Kunden an
Mass
Customization
beteiligen
Aichner, Thomas
;
Perkmann, Urban
;
Coletti, Paolo
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
61
(
2015
)
3
,
pp. 36-44
Persistent link: https://www.econbiz.de/10011410713
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