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~person:"Colurcio, Maria"
~person:"Maull, Roger"
~person:"Saviano, Marialuisa"
~subject:"Marketing theory"
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Service-Dominant Logic
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Colurcio, Maria
Maull, Roger
Saviano, Marialuisa
Vargo, Stephen L.
24
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19
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Handbook of research on retailer-consumer relationship development
1
Managing service quality : MSQ ; an international journal
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Research traditions of innovation : goods-dominant logic, the resource-based approach, and service-dominant logic
Mele, Cristina
;
Colurcio, Maria
;
Russo Spena, Tiziana
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 612-642
Persistent link: https://www.econbiz.de/10010526465
Saved in:
2
A new systems perspective in retail service marketing
Barile, Sergio
;
Saviano, Marialuisa
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 197-218)
.
2014
Persistent link: https://www.econbiz.de/10010379305
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