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~person:"Comfort, Daphne"
~subject:"E-commerce"
~subject:"Lebensmitteleinzelhandel"
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Comfort, Daphne
Bliemel, Friedhelm
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Customer-centric marketing strategies : tools for building organizational performance
1
Journal of food products marketing
1
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ECONIS (ZBW)
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Sustainability and the UK's major food retailers : consumer concentric cause marketing writ large
Jones, Peter
;
Comfort, Daphne
;
Hillier, David
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 374-394)
.
2013
Persistent link: https://www.econbiz.de/10009669512
Saved in:
2
Marketing sustainable consumption within stores : a case study of the UK's leading food retailers
Jones, Peter
;
Comfort, Daphne
;
Hillier, David
- In:
Journal of food products marketing
18
(
2012
)
2
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009532563
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