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~person:"Conca Messina, Silvia A."
~person:"Mirza, Oliver"
~subject:"Efficient Consumer Response"
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Efficient Consumer Response
Ernährungsindustrie
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Category Management
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Conca Messina, Silvia A.
Mirza, Oliver
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Efficient Consumer Response in der Praxis - Fallstudien zu Projekten, Konzepten und Strategien
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Regionale Differenzen in der Bedürfnisstruktur bei der Implementierung von Category Management
Müller-Hagedorn, Lothar
;
Jedrowiak, Julia
;
Mirza, Oliver
- In:
Efficient Consumer Response in der Praxis - Fallstudien …
,
(pp. 133-175)
.
2006
Persistent link: https://www.econbiz.de/10003410545
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