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~person:"Conreder, Alexander"
~person:"Gutjahr, Gert"
~type_genre:"Case study"
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Gewinnung neuer Produktideen durch Anregung von Lieferanten : eine Fallstudienanalyse bei Markenartikelherstellern
Conreder, Alexander
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2012
Persistent link: https://www.econbiz.de/10009656324
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Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert
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2013
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2., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014006797
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