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~person:"Conte, Giuseppe"
~person:"Pagano, Alessandro"
~subject:"Italian"
~subject:"Schwellenländer"
~type_genre:"Book section"
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International marketing and the country of origin effect : the global impact of 'Made in Italy'
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The role of country of origin in supporting export consortia in emerging markets
Musso, Fabio
;
Francioni, Barbara
;
Pagano, Alessandro
- In:
International marketing and the country of origin …
,
(pp. 178-198)
.
2012
Persistent link: https://www.econbiz.de/10009787676
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