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~person:"Cooper, Robert G."
~person:"Kersten, Wolfgang"
~subject:"Produktentwicklung"
~type_genre:"Book section"
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Produktentwicklung
New product development
4
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Sustainability
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1
Business-to-business marketing
1
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Cooper, Robert G.
Kersten, Wolfgang
Daim, Tugrul U.
6
Di Benedetto, C. Anthony
5
Voegele, Arno
5
Bilgram, Volker
4
Dell'Era, Claudio
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Gassmann, Oliver
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Niedderer, Kristina
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Riekhof, Florian
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Chaudhuri, Atanu
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Lettl, Christopher
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Atuahene-Gima, Kwaku
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Baaken, Thomas
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Baier, Daniel
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Bailetti, Lucia
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Forschung für Nachhaltigkeit an deutschen Hochschulen
1
Handbook of business-to-business marketing
1
Handbook of research on new product development
1
Supply chain, logistics and operations management
1
Sustainability and collaboration in supply chain management : a comprehensive insight into current management approaches
1
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ECONIS (ZBW)
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1
Best practices and success drivers in new product development
Cooper, Robert G.
- In:
Handbook of research on new product development
,
(pp. 410-434)
.
2019
Persistent link: https://www.econbiz.de/10012125156
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2
Berücksichtigung der Nachhaltigkeit in der Entwicklung und Vermarktung von Konsumgütern
Petersen, Moritz
;
Kersten, Wolfgang
;
Brockhaus, Sebastian
- In:
Forschung für Nachhaltigkeit an deutschen Hochschulen
,
(pp. 331-347)
.
2016
Persistent link: https://www.econbiz.de/10011642568
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3
Ecological product development partnerships : an empirical study of potentials and problems in German foundry supply chains
Fandl, Robert Christian
;
Held, Tobias
;
Kersten, Wolfgang
- In:
Sustainability and collaboration in supply chain …
,
(pp. 131-142)
.
2013
Persistent link: https://www.econbiz.de/10010128299
Saved in:
4
The Stage-Gate® system for product innovation in B2B firms
Cooper, Robert G.
- In:
Handbook of business-to-business marketing
,
(pp. 596-624)
.
2012
Persistent link: https://www.econbiz.de/10009500112
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