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~person:"Cordella, Paolo"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~type_genre:"Konferenzbeitrag"
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Online-Marketing
Benutzerschnittstelle
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Conjoint analysis
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E-commerce
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Electronic Commerce
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Hotellerie
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Internet marketing
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Online retailing
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Online-Handel
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Revenue management
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Search engine
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User interface
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Zahlungsbereitschaftsanalyse
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conjoint analysis
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online travel agent (OTA)
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revenue management
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search engine marketing (SEM)
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Cordella, Paolo
Alleman, James H.
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Journal of revenue and pricing management
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From OTA interface design to hotels' revenues : the impact of sorting and filtering functionalities on consumer choices
Loosschilder, Gerard H.
;
Rest, Jean-Pierre van der
; …
- In:
Journal of revenue and pricing management
16
(
2017
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10011705690
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