//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Cornwell, T. Bettina"
~subject:"Australien"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand personality"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Australien
Markenimage
Brand image
8
Sponsoring
5
Sponsorship
5
Brand
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Australia
1
Bibliometrics
1
Bibliometrie
1
Branding
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cognition
1
Competence
1
Congruence
1
Consumer preferences
1
Corporate reputation
1
Credibility
1
Customer retention
1
Emotion
1
Endorsement
1
Firmenimage
1
Fit
1
Glaubwürdigkeit
1
Image
1
Kognition
1
Kompetenz
1
Konsumentenpräferenzen
1
Kundenbindung
1
Portfolio selection
1
Portfolio-Management
1
Positioning
1
Public relations
1
Scale development
1
Similarity
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Cornwell, T. Bettina
Burmann, Christoph
71
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Huber, Frank
24
Sattler, Henrik
24
Romaniuk, Jenni
23
De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Han, Heesup
22
Bauer, Hans H.
21
Usman, Osly
21
Foroudi, Pantea
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
17
Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Völckner, Franziska
16
Bruhn, Manfred
15
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Kumar, Vikas
14
more ...
less ...
Published in...
All
Journal of business research : JBR
3
European journal of marketing : EJM
1
Journal of advertising
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Shared brand equity
Cornwell, T. Bettina
;
Humphreys, Michael S.
;
Kwon, Youngbum
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 311-329
Persistent link: https://www.econbiz.de/10014305443
Saved in:
2
Authenticity in horizontal marketing partnerships : a better measure of brand compatibility
Charlton, Aaron B.
;
Cornwell, T. Bettina
- In:
Journal of business research : JBR
100
(
2019
),
pp. 279-298
Persistent link: https://www.econbiz.de/10012023803
Saved in:
3
Competence enhancement and anticipated emotion as motivational drivers of brand attachment
Proksch, Michael
;
Orth, Ulrich R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 934-949
Persistent link: https://www.econbiz.de/10011340190
Saved in:
4
Corporate sponsorship as an image platform : understanding the roles of relationship fit and sponsor-sponsee similarity
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 490-510
Persistent link: https://www.econbiz.de/10010417561
Saved in:
5
Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
Saved in:
6
Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
64
(
2011
)
2
,
pp. 142-149
Persistent link: https://www.econbiz.de/10008839686
Saved in:
7
Sponsorship-linked marketing : a set of research propositions
Nickell, David
;
Cornwell, T. Bettina
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 577-589
Persistent link: https://www.econbiz.de/10009410779
Saved in:
8
Celebrity endorsement, brand credibility and brand equity
Spry, Amanda
;
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 882-909
Persistent link: https://www.econbiz.de/10009231679
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->