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~person:"Corsi, Armando"
~subject:"Brand image"
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Corsi, Armando
Orth, Ulrich R.
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The journal of consumer marketing
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When is it necessary to localise product packaging?
Khan, Huda
;
Lockshin, Larry
;
Lee, Richard
;
Corsi, Armando
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011782899
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