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~person:"Coulter, Robin A."
~person:"Ghauri, Pervez N."
~person:"Van Gelder, Sicco"
~subject:"Foreign language"
~subject:"Markenartikel"
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Search: subject_exact:"Multinationales Marketing"
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Markenartikel
International marketing
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Coulter, Robin A.
Ghauri, Pervez N.
Van Gelder, Sicco
Diamantopoulos, Adamantios
8
Davvetas, Vasileios
5
Johansson, Johny K.
5
Magnusson, Peter
3
Papadopoulos, Nicolas G.
3
Sander, Matthias
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Sichtmann, Christina
3
Steenkamp, Jan-Benedict E. M.
3
Torelli, Carlos J.
3
Westjohn, Stanford A.
3
Zdravkovic, Srdan
3
Aashish, Kumar
2
Alden, Dana
2
Costa, Patrício
2
Dahm, Markus H.
2
De Mattos, Claudio
2
Erkmen, Ezgi
2
Halkias, Georgios
2
Hancer, Murat
2
Lencastre, Paulo de
2
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Machado, Joana César
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Punyatoya, Plavini
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Strizhakova, Yuliya
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Supphellen, Magne
2
Vescovi, Tiziano
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international marketing
1
Journal of marketing management : MM
1
Multicultural perspectives in customer behaviour
1
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ECONIS (ZBW)
6
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1
Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
Saved in:
2
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
3
The young adult cohort in emerging markets : assessing their global cultural identity in a global marketplace
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10009553460
Saved in:
4
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
5
Global brand strategy : unlocking brand potential across countries, cultures & markets
Van Gelder, Sicco
-
2005
-
pbk. ed.
Persistent link: https://www.econbiz.de/10013530559
Saved in:
6
Global brand strategy : unlocking brand potential across countries, cultures & markets
Van Gelder, Sicco
-
2003
Persistent link: https://www.econbiz.de/10001783652
Saved in:
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