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~person:"Cova, Bernard"
~person:"Good, Megan C."
~subject:"Fußball"
~subject:"Konsumentenverhalten"
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Cova, Bernard
Good, Megan C.
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Journal of marketing theory and practice : JMTP
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ECONIS (ZBW)
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"Fear of missing out" : antecedents and influence on purchase likelihood
Good, Megan C.
;
Hyman, Michael R.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 330-341
Persistent link: https://www.econbiz.de/10012483471
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2
Control and power in online consumer tribes : the role of confessions
Yngfalk, Anna Fyrberg
;
Cova, Bernard
;
Pace, Stefano
; …
-
2013
Persistent link: https://www.econbiz.de/10010239556
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