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~person:"Cova, Bernard"
~person:"Haverila, Kai"
~subject:"Social web"
~type_genre:"Case study"
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Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches
Cova, Bernard
;
White, Tim
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 256-270
Persistent link: https://www.econbiz.de/10003984934
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