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~person:"Cova, Bernard"
~person:"Holt, Matthew"
~type_genre:"Case study"
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Search: ("Regional competition" OR "Regional development" OR "Sports") AND NOT isPartOf:Intereconomics
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Cova, Bernard
Holt, Matthew
Nufer, Gerd
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11
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Chadwick, Simon
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International journal of sports marketing & sponsorship
1
Journal of marketing management : MM
1
Managing consumer services : factory or theater?
1
The marketing review
1
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ECONIS (ZBW)
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1
Global success in sport: the effective marketing and branding of the UEFA Champions League
Holt, Matthew
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10003678072
Saved in:
2
The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
- In:
Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
Saved in:
3
Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches
Cova, Bernard
;
White, Tim
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 256-270
Persistent link: https://www.econbiz.de/10003984934
Saved in:
4
Releasing latent brand equity : the case of UEFA's Champions League
Chadwick, Simon
;
Holt, Matthew
- In:
The marketing review
8
(
2008
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10003720887
Saved in:
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