//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Cova, Bernard"
~subject:"Brand equity"
~subject:"Social web"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Social web
Brand management
2
Markenführung
2
Social Web
2
Commercialization
1
Computerspiel
1
Customer integration
1
Kommerzialisierung
1
Kundenintegration
1
Markenwert
1
New product development
1
Open Source
1
Open source
1
Produktentwicklung
1
Shareholder Value
1
Shareholder value
1
Video game
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Book section
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
2
Case study
1
Fallstudie
1
Language
All
English
2
Author
All
Cova, Bernard
Burmann, Christoph
3
Fantapié Altobelli, Claudia
3
Heitmann, Mark
3
Herrmann, Andreas
3
Rösger, Jürgen
3
Becker, Christian
2
Bär, Sören
2
Cedrola, Elena
2
Chaman, Seemab
2
Kronewald, Elke
2
Loewenfeld, Fabian von
2
Pennington, Robert
2
Perrey, Jesko
2
Shaheen, Sadia
2
Shyle, Irma
2
Smit, Edith G.
2
Wanick, Vanissa
2
Willis, Michelle
2
Abbatty, Oyindamola
1
Abosag, Ibrahim
1
Abrar, Muhammad
1
Adams, Oliver
1
Adeola, Ogechi
1
Agbokanzo, Koffi Selom
1
Aggerholm, Helle Kryger
1
Ahmad, Bashir
1
Alemdar, Mine Yeniçeri
1
Alfaro, Manuel
1
Ali, Mohsin
1
Allen, Cristina
1
Andersen, Sophie Esmann
1
Antil, Anjuman
1
Apaolaza, Vanessa
1
Arama, Roxana
1
Arnezeder, Christian
1
Arnhold, Ulrike
1
Arroyo, Pilar
1
Arvaniti, Georgia Maria
1
Astuti, Rifelly Dewi
1
more ...
less ...
Published in...
All
Finance reconsidered : new perspectives for a responsible and sustainable finance
1
New Developments in Online Marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand value creation versus destruction : the relationship between consumers, marketers, and financiers
Paranque, Bernard
;
Cova, Bernard
- In:
Finance reconsidered : new perspectives for a …
,
(pp. 245-261)
.
2016
Persistent link: https://www.econbiz.de/10011543064
Saved in:
2
Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches
Cova, Bernard
;
White, Tim
- In:
New Developments in Online Marketing
,
(pp. 77-91)
.
2014
Persistent link: https://www.econbiz.de/10010354584
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->