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~person:"Cova, Bernard"
~type_genre:"Case study"
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Search: ("Regional competition" OR "Regional development" OR "Sports") AND NOT isPartOf:Intereconomics
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Journal of marketing management : MM
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Managing consumer services : factory or theater?
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The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
- In:
Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
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2
Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches
Cova, Bernard
;
White, Tim
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 256-270
Persistent link: https://www.econbiz.de/10003984934
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