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~person:"Craig, C. S."
~subject:"Brand image"
~subject:"Emerging economies"
~subject:"Globalization"
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Craig, C. S.
Diamantopoulos, Adamantios
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International marketing ; Vol. 1
2
Handbook of research in international marketing
1
Japan and the world economy : international journal of theory and policy
1
The past, present and future of international business & management
1
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ECONIS (ZBW)
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The limits of global branding : the emerging market challenge
Douglas, Susan P.
;
Craig, C. S.
- In:
Handbook of research in international marketing
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10009385044
Saved in:
2
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
3
Developing strategies for global markets : an evolutionary perspective
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655232
Saved in:
4
Configural advantage in global markets
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655242
Saved in:
5
Building global brands in the 21st century
Craig, C. S.
;
Douglas, Susan P.
- In:
Japan and the world economy : international journal of …
12
(
2000
)
3
,
pp. 273-283
Persistent link: https://www.econbiz.de/10001505430
Saved in:
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