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~person:"Craig, C. S."
~subject:"Brand image"
~subject:"Globalization"
~subject:"Marketing management"
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Internationales Marketing
18
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4
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4
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4
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3
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Craig, C. S.
Diamantopoulos, Adamantios
14
Douglas, Susan P.
12
Berndt, Ralph
11
Fantapié Altobelli, Claudia
11
Sander, Matthias
11
Swoboda, Bernhard
11
Meissner, Hans Günther
9
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8
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8
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7
Doole, Isobel
7
Javalgi, Rajshekhar G.
7
Lowe, Robin
7
Magnusson, Peter
7
McCarthy, Edmund Jerome
7
Oh, Han-Mo
7
Perreault, William D.
7
Voeth, Markus
7
Westjohn, Stanford A.
7
Yip, George S.
7
Backhaus, Klaus
6
Boso, Nathaniel
6
Büschken, Joachim
6
Cavusgil, S. Tamer
6
Hennessey, H. David
6
Hill, Charles W. L.
6
Jin, Byoungho
6
Kowalik, Izabela
6
Shoham, Aviv
6
Solberg, Carl Arthur
6
Wind, Yoram
6
Cadogan, John W.
5
Cedrola, Elena
5
Ghauri, Pervez N.
5
Gnizy, Itzhak
5
Helsen, Kristiaan
5
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International marketing ; Vol. 1
2
International business scholarship : AIB fellows on the first 50 years and beyond
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Japan and the world economy : international journal of theory and policy
1
Journal of international marketing
1
The past, present and future of international business & management
1
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ECONIS (ZBW)
7
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1
Convergence and divergence : developing a semiglobal marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 82-101
Persistent link: https://www.econbiz.de/10008935326
Saved in:
2
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
3
Reassessing global marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 139-153)
.
2008
Persistent link: https://www.econbiz.de/10003774050
Saved in:
4
Developing strategies for global markets : an evolutionary perspective
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655232
Saved in:
5
Configural advantage in global markets
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655242
Saved in:
6
Building global brands in the 21st century
Craig, C. S.
;
Douglas, Susan P.
- In:
Japan and the world economy : international journal of …
12
(
2000
)
3
,
pp. 273-283
Persistent link: https://www.econbiz.de/10001505430
Saved in:
7
Advances in international marketing
Douglas, Susan P.
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
4
,
pp. 291-318
Persistent link: https://www.econbiz.de/10001134254
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